Amelia Whitehart June 10, 2020

Marketing solutions for insurance agents? Local SEO keywords are most commonly associated with “Transactional Intent”. These keywords are considered the holy grail in organic marketing. Sometimes referred to as “buy now keywords”, transactional intent keywords have a very high conversion rate and are responsible for driving sales and generating new leads for your business. While many SEO strategies are based around ranking sites for competitive, high-value keywords, there is an overlooked ROI in local SEO. Despite relatively low search volumes, local searches often carry a lot more intent and can deliver valuable traffic to your website.

Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.

With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.

Our starter plan allows for 2 revision rounds, standard allows for 4 rounds, and our premium plan allows for unlimited revisions. We ask that you give us a comprehensive list of changes each time to make the process quick and smooth. Revisions only become an issue if it’s obvious we’re moving in circles. If this happens, we’ll work with you on ways we can get the project back on track. We can get started by using placeholder content while you work towards completing your content. We’ll even provide you with a content outline to follow to make things easier. This gives you guidance on the type of text and images that would perform best on your website. See extra information on https://getagentcaffeine.com/pricing/.

Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.

We’re digital marketers professionals. We’re web designers. UX/UI specialists. SEO managers. We’re former insurance agents. All of that rolled up together makes us the perfect growth engine for our insurance business. Agent Caffeine uses a tech-forward, highly data-driven approach that reduces lead generation from an “art” to straight science… spitting out a reliable number of genuine quality leads for you consistently. This is modern marketing for the digital age, something 99% of your competitors haven’t figured out yet. You don’t even need to go into the office to make sales, you can work remote from the comfort of your own home. Discover additional information on this website.